The 3 Times To Talk To Your Patients About Referrals

Dentists that own their own practice have a tendency to think about it 24/7. After all, even when they aren’t working, there is something that needs to be improved, fixed, ordered, or taken care of, and the responsibility comes down on them. Being so wrapped up in managing and performing dentistry can cloud your thinking...Read More

The 4 Phrases That Get Dental Patients To Refer You And Why They Work

If you read my post, “17 Ways Dentists Ask for Referrals… And What They’re Doing Wrong”, you can probably see why I’m less-than-optimistic about scripts. Reading them makes me want to never ask for a referral from anyone ever again. Even so, I’m sure you saw a few phrases that stuck out and sounded like...Read More

15 Ways Dentists Ask for Referrals… And What They’re Doing Wrong

The following are examples we found around the web-- from dentists, dental marketing “experts”, practice managers, dental assistants, salespeople, and consultants-- of how to ask for referrals. (In some cases, we edited for clarity.) These are examples of the exact phrasing people think dentists and staff should say to their patients, and-- surprise-- most aren’t...Read More

One Great Idea: Optimize Your Website For Customer Contact

What does that mean? What is "customer contact?" How will I know if I've finished optimizing? Let's address these questions and what you can do right now to make your business look better and convert more customers online. Think of your website as a kind of introduction: much like a business card, handshake, front lawn,...Read More

Old News And Small Business

Breaking News: people like to read news (breaking or not) online, especially on their phones. Okay, so it’s not really breaking news: the @Breaking News account is over 8 years old and has over 92,000 tweets. My bad. What’s interesting about the trend towards online and mobile news content is how much it varies from...Read More

3 Thoughts On Content Strategy

Entertain, inform, or shut up. Content means something different to everyone on the internet; unfortunately, it means something pretty similar to all the online marketers. To us, it’s a trend, it’s a way to get eyeballs where we want them and clicks where they’re worth the most. Your typical Internet user is disinterested-- at best,...Read More

9 Ways To Make Social Media Work For Your Business

The key for a small business when it comes to social media is to create content that customers and potential customers will engage with again and again, something that’s meaningful to a sizable group or makes people think. There’s a difference between content that’s just interesting and content that people want to share with their...Read More

How To Market Your Business With Social Media

The most unique thing about social media is the freedom users have to share information, whether it’s their own original content or someone else’s. Sharing is hard-wired into the structure of the internet, and as a result, social platforms are built around promoting ideas that people consider “worth spreading.” (Thanks TED.) It starts with structure....Read More

Social Media for Small Business: Instagram, Part II

1.Show off your work. I touched on this in Part I, but some more specific examples are needed. If you don’t have a dedicated marketing team or ad agency, your communication with customers is going to be limited. And that’s okay! What doesn’t take much creativity is posting “behind-the-scenes” photos at your business. People love...Read More

Mobile Advertising For Small Business: What Is Geofencing?

Geofencing is creating a digital perimeter that corresponds to a physical location. A fun example is a wireless dog collar that mildly shocks dogs or tracks their locations when they leave the geofenced area. Alright, maybe the dog doesn’t think it’s fun, but hopefully the reduced neck strain makes it worthwhile in the dog’s mind. ...Read More